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BBC HomepageSkip to contentAccessibility HelpYour accountNotificationsHomeNewsSportWeatheriPlayerSoundsBitesizeMore menuMore menuSearch BBCHomeNewsSportWeatheriPlayerSoundsBitesizeCBBCCBeebiesFoodClose menuBBC NewsMenuHomeIsrael-Gaza warCost of LivingWar in UkraineClimateUKWorldBusinessPoliticsCultureMoreTechScienceHealthFamily & EducationIn PicturesNewsbeatBBC VerifyDisabilityWorldAfricaAsiaAustraliaEuropeLatin AmericaMiddle EastUS & CanadaThe Caitlin Clark Effect has made women’s basketball the hottest ticket aroundPublished22 hours agoShareclose panelShare pageCopy linkAbout sharingImage source, Getty ImagesImage caption, Caitlin Clark plays for IowaBy Brandon DrenonBBC News, WashingtonThe scene was described as “controlled chaos”.Dozens of people queued down the block and around the corner to get into the Sports Bra in Portland, Oregon, the first bar in the world – according to owner Jenny Nguyen – to only show women’s sports.The fact that it was the middle of a Monday did not curb the crowd’s enthusiasm, nor did it slow them from consuming “three times” as many drinks as they normally would.They were there to witness an epic women’s college basketball tournament game between the Iowa Hawkeyes and LSU Tigers, headlined by superstars Caitlin Clark and Angel Reese.From the Sports Bra crowd to celebrities Lebron James and Travis Scott, more than 12 million viewers tuned in. It was one of the most-watched college basketball games ever, men’s or women’s.”It was electric,” Ms Nguyen said, recalling the atmosphere as the University of Iowa beat Louisiana State University, a victory led by Clark who scored a whopping 41 points.”I’ve been watching women’s basketball for decades. It feels like everyone else is just catching up… it’s about damn time,” she added.The National Collegiate Athletic Association (NCAA) has been hosting the basketball tournament known as March Madness since 1939.In just three weeks, 68 of the best college teams are winnowed down to one champion.The annual event is a media frenzy where millions of fans watch games around the clock for days on end.For decades, that only applied to the men’s tournament. Not anymore.Caitlin Clark breaks college basketball points recordNBA legend James’ son Bronny to enter 2024 draftTicket prices for the women’s championship this year cost twice as much as the men’s on average, reaching as high as $11,000 (£8,736).One of the reasons for this “watershed moment in women’s basketball”, said Amanda Christovich, a reporter at Front Office Sports, is generational talent like Iowa’s Caitlin Clark.The other, she said, is that the push for gender parity in college sports has reached a new height.In 2024, the NCAA signed a TV contract with ESPN that values the women’s tournament at $65m annually, more than 10 times the previous rate. Less than five years ago, it wasn’t even possible to watch every game of the women’s NCAA tournament on national broadcasts.The bigger stage has given a bigger platform to bigger stars. And Clark – who is arguably the biggest name in the sport right now – has been a main driver of the recent buzz.The college senior has scored over 3,900 points in her career, more than any other college athlete, male or female, in the history of the NCAA.This video can not be playedTo play this video you need to enable JavaScript in your browser.Media caption, Caitlin Clark: The Iowa superstar breaking records on and off the courtWhat is the Caitlin Clark Effect?Caitlin Clark is the 22-year-old headline-grabbing, trash-talking, fan-charming Iowa guard who is considered one of the greatest basketball players in college history.She wins games. Lots of games. Breaks records. Lots of records. And fills stadiums with sell-out crowds eager to see her.Many are hoping to witness her renowned long-distance three-point shots.Standing dozens of feet from the basket, sometimes in the middle of the court, she shoots the ball over the heads of her opponents with ease. The distance often defies the average range of a collegiate female player.Clark recently broke the record for the most three-point shots made in a single season, a record previously held by professional player Steph Curry.Image source, USA TODAY SportsImage caption, Caitlin Clark hits a three pointerHer star power – punctuated by more than one million followers on Instagram – has drawn a multitude of new fans to the sport. People travel thousands of miles and spend thousands of dollars just to see her.The phenomenon of her influence has been dubbed the Caitlin Clark Effect.As with Taylor Swift, her appearances not only drive ticket prices up, but also balloon hotel rates and strain restaurant reservation lists nearby.”She’s a once in a generation player. She’s incredible. She’s viral,” Ms Christovich said. “She’s the conduit by which a lot of people have discovered women’s college basketball this year.”However, Ms Christovich added, “Would Caitlin Clark have garnered the attention she’s getting now 20 years ago? Probably not”.”And that’s not because she wouldn’t have been as good. It’s because people weren’t paying attention,” she said.For decades, the women’s tournament had been “treated like a second-class event”, according to Ms Christovich.One example was that the women’s tournament was not allowed to use the NCAA’s trademarked March Madness logo until the 2022 season. And, until recently, it was also harder to find on TV, Ms Christovich said.Breaking down barriers”The moment upon us is one that has been a snowball building for the last generation or so,” said Kate Fagan, a former Colorado University basketball player, and author of the book Hoop Muses.There were three major turning points, separated by decades.First, in the 1970s the NCAA was forced to provide equitable athletic opportunities to women when the federal law known as Title IX went into effect. Then, in 1996, the creation of the Women’s National Basketball League gave young players a path to becoming professional athletes.The third major catalyst arrived more than 20 years later, on TikTok. In 2021, an Oregon University women’s basketball athlete posted a video that compared a NCAA tournament training facility for women to one provided for men.There were gross disparities. The men’s facility featured rows of workout platforms, outfitted with dumbbells, barbells and weights capable of going into the hundreds of pounds. The women’s facility had a single tower of dumbbells that topped out at 30 pounds (14 kg), and a few yoga mats. The video went viral.A follow-up investigation by an outside law firm found that the NCAA “prioritizes men’s basketball, contributing to gender inequity” and it was “significantly undervaluing women’s basketball as an asset”.The NCAA then carried out a complete overhaul that included allowing the women’s tournament to use the March Madness branding. The new media contract with ESPN, which now airs all of the women’s March Madness games across multiple platforms, was another by-product.”There were always great players. There were always great athletes,” Pamela Grundy, co-author of Shattering the Glass, a novel chronicling women’s basketball, said: “But now a greater group of people are seeing them.”And frankly it’s a lot better than people thought.”But, she noted, “sports is driven not just by tickets, but by sponsors”.Image source, USA TODAY SportsImage caption, New fans are drawn to the sportMillions of dollars paid to college athletesIn 2021 a combination of state laws and NCAA rule changes opened up never-before-seen opportunities for college athletes to make money by selling the rights to their name, image and likeness (NIL).Six-figure endorsement deals, inked by players – some of them still teenagers – soon followed. Top brands like State Farm and Nike began partnering with top athletes like Caitlin Clark.”There are a handful of women athletes that are earning millions of dollars through NIL each year,” said Blake Lawrence, founder and CEO of Opendorse.com, a platform for NIL contracts.National endorsement deals also put athletes in front of more people more often, broadcasting them on TVs across America in commercials and games.And women have an advantage with their social media presence, a “big component” in most NIL deals, Mr Lawrence said.Still, female college basketball players remain held back in many ways by the NCAA structure, Ms Christovich said.In the tournament, men’s basketball teams are able to earn money for their conferences the further they advance through the rounds. The women’s teams are not.For the top four teams that remain in each of the men’s and women’s tournaments this year, that equates to a roughly $40m difference.”What’s incredibly impressive about the women’s tournament success, is that it’s happening despite the barriers,” Ms Christovich said.More on this storyThe million-dollar hustle changing US sportAttributionSportPublished6 September 2023Caitlin Clark breaks college basketball points recordPublished4 MarchCaitlin Clark: The young superstar who will captivate the US this weekend. Video, 00:02:16Caitlin Clark: The young superstar who will captivate the US this weekendAttributionSportPublished1 day ago2:16NBA legend James’ son Bronny to enter 2024 draftAttributionSportPublished1 day agoTop StoriesTel Aviv protests: Thousands demand Netanyahu resign. 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[ad_1] There were gross disparities. The men’s facility featured rows of workout platforms, outfitted with dumbbells, barbells and weights capable of going into the hundreds of pounds. The women’s facility…
![BBC HomepageSkip to contentAccessibility HelpYour accountLiveNotificationsHomeNewsSportWeatheriPlayerSoundsBitesizeMore menuMore menuSearch BBCHomeNewsSportWeatheriPlayerSoundsBitesizeCBBCCBeebiesFoodClose menuBBC NewsMenuHomeIsrael-Gaza warCost of LivingWar in UkraineClimateUKWorldBusinessPoliticsCultureMoreTechScienceHealthFamily & EducationIn PicturesNewsbeatBBC VerifyDisabilityWorldAfricaAsiaAustraliaEuropeLatin AmericaMiddle EastUS & CanadaUkraine Russia war: US warns Avdiivka could fallPublished3 hours agoShareclose panelShare pageCopy linkAbout sharingRelated TopicsWar in UkraineThis video can not be playedTo play this video you need to enable JavaScript in your browser.Media caption, “I will die here”: Evacuation “angels” help front-line town’s last residents fleeBy Jaroslav LukivBBC NewsThe US has warned that Russia could seize Ukraine’s key eastern town of Avdiivka – the scene of some of the fiercest fighting in recent months. “Avdiivka is at risk of falling into Russian control,” National Security Council spokesman John Kirby said, citing Ukraine’s ammunition shortages. Ukrainian President Volodymyr Zelensky vowed to do everything to “save as many Ukrainian lives as possible”.Russian troops have made gains in Avdiivka, threatening to encircle it.The town – which has been almost completely destroyed – is seen as a gateway to nearby Donetsk, the regional Ukrainian capital seized by Russian-backed fighters in 2014 and later illegitimately annexed by Moscow.Russian President Vladimir Putin launched a full-scale invasion of Ukraine on 24 February 2022.Ukraine battles frostbite and shell shortage in ruined town Nothing but rubble: Ukraine’s shattered ghost town AvdiivkaAt Thursday’s briefing in Washington, Mr Kirby said Avdiivka could fall largely “because the Ukrainian forces on the ground are running out of artillery ammunition”.”Russia is sending wave after wave of conscript forces to attack Ukrainian positions,” he said. “And because Congress has yet to pass the supplemental bill, we have not been able to provide Ukraine with the artillery shells that they desperately need to disrupt these Russian assaults.”Russian forces are now reaching Ukrainian trenches in Avdiivka, and they’re beginning to overwhelm Ukrainian defences.”Earlier this week, the US Senate approved a $95bn (£75bn) foreign aid package – including $60bn for Ukraine – after months of political wrangling, but it faces an uphill battle in the House of Representatives.Ukraine is critically dependent on weapons supplies from the US and other Western allies to be able to continue fighting Russia – a much bigger military force with an abundance of artillery ammunition.Nato Secretary General Jen Stoltenberg warned on Thursday that the US failure to approve continued military assistance to Ukraine was already having an impact on the battlefield.Image source, ReutersImage caption, Smoke rises over an industrial site in Avdiivka on ThursdayIn his video address late on Thursday, President Zelensky said: “We are doing everything we can to ensure that our warriors have enough managerial and technological capabilities to save as many Ukrainian lives as possible.”On Friday, Mr Zelensky is visiting Berlin and Paris where is expected to sign security pacts with German Chancellor Olaf Scholz and French President Emmanuel Macron.A similar agreement on security co-operation was signed between Ukraine and the UK in January.Late on Thursday, Ukrainian General Oleksandr Tarnavsky admitted that “fierce battles” were taking place “within” Avdiivka.”We value every piece of Ukrainian land, but the highest value and priority for us is the preservation of the life of a Ukrainian soldier,” he said.Earlier in the day, Ukraine’s military spokesman Dmytro Lykhoviy acknowledged that Ukrainian troops in Avdiivka were being forced to “sometimes move to more advantageous positions… in some places leaving positions”.Some Ukrainian soldiers have privately admitted the town could fall at any moment.”We’re upset,” Ukrainian officer Oleksii, from Ukraine’s 110th Mechanised Brigade in the Avdiivka area, told the BBC earlier this week, standing beside a huge mobile artillery piece as Russian guns boomed in the distance.”Currently we have two shells, but we have no [explosive] charges for them… so we can’t fire them. As of now, we have run out of shells,” said Oleksii. He suggested that the shortages were widespread and having a dramatic impact on the fighting in Avdiivka.”We feel a very strong responsibility for our guys fighting right now in the town, armed only with assault rifles.”Ukraine’s newly appointed commander-in-chief, Oleksandr Syrskyi, visited the frontline in the Avdiivka area this week, acknowledging that the situation there was “difficult”.He said the Russian military did not “count losses”, using its troops as cannon fodder.Kyiv says an elite Ukrainian brigade has now been sent to Avdiivka and reserve artillery has been deployed.In unverified reports, Russian military bloggers said on Thursday that a key Ukrainian defence position in southern Avdiivka – known as Zenit – was now under Moscow’s control.Related TopicsWar in UkraineRussiaUkraineMore on this storyUkraine battles frostbite and shell shortage in ruined townPublished15 hours agoNothing but rubble: Ukraine’s shattered ghost town AvdiivkaPublished30 JanuaryFull cemeteries and empty homes: Ukrainians struggle to endurePublished1 day agoThe Ukrainians ‘disappearing’ in Russia’s prisonsPublished6 days agoTop StoriesLive. 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![BBC HomepageSkip to contentAccessibility HelpYour accountLiveNotificationsHomeNewsSportWeatheriPlayerSoundsBitesizeMore menuMore menuSearch BBCHomeNewsSportWeatheriPlayerSoundsBitesizeCBBCCBeebiesFoodClose menuBBC NewsMenuHomeIsrael-Gaza warCost of LivingWar in UkraineClimateUKWorldBusinessPoliticsCultureMoreTechScienceHealthFamily & EducationIn PicturesNewsbeatBBC VerifyDisabilityWorldAfricaAsiaAustraliaEuropeLatin AmericaMiddle EastUS & CanadaDoes Germany’s economy need more than a cup of coffee?Published33 minutes agoShareclose panelShare pageCopy linkAbout sharingImage source, Getty ImagesImage caption, Exports have traditionally been a strength of Germany’s economy but have been fallingBy Jonathan Josephs & Jessica ParkerBusiness Reporter & Berlin Correspondent, BBC News”I’m afraid that we will actually miss out on the future, because we’re taking too little risks.”Verena Pausder is a successful German entrepreneur who is clear about where she thinks the economy is going wrong. This week, it was confirmed that Europe’s biggest economy shrank by 0.3% last year.Whilst the country avoided recession – thanks to a statistical quirk – most economists think Germany will be in that position when the numbers for the first part of this year are published. Germany’s growth is being held back by the twin shocks of the energy crisis, caused by the war in Ukraine, and higher interest rates.There are also long-term structural issues such as ageing infrastructure, a labour shortage and the cost of tackling climate change.Germany’s far right seek revolution in farmers’ protests Global economy set for weakest growth since CovidGermany to cut green spending to meet budget rulesAt January’s World Economic Forum in Davos, Germany’s finance minister Christian Lindner denied these problems made Germany the “sick man” of Europe.”After very successful periods since 2012 and these years of crisis, Germany is a tired man after a short night, and the low growth expectations are probably a wake up call,” he said.”And now, we have a good cup of coffee, which means structural reforms, and then we will be continuing to succeed economically.”Image source, Getty ImagesImage caption, Finance Minister Christian Lindner, Economy Minister Robert Habeck and Chancellor Olaf Scholz are struggling to get Germany’s economy growingFor Mrs Pausder, who is chair of the German Start-up Association and founder of the kids app developer Fox & Sheep a “change in mindset” is what’s needed. “I think we’re really good at kind of listing all the negative stuff and what we’re not good at. And I think what we’re forgetting is what we actually get done.”She points out that despite the downturn there were still 2,489 start-ups founded last year and the country is making good progress in the switch to green energy.Image source, Patrycia Lukas / Verena PausderImage caption, German Start-Up Association chair Verena Pausder says the economy would benefit from a change of mindsetYounger generations are more willing to take risks, she says. But as things stand, Germany’s pension funds – which are worth more than $700bn – “are not allowed to invest into asset classes like venture capital and private equity”. “We’re used to these big brands of the past, and we want to do everything to have them in the future. And sometimes we put too much energy into conserving what we have [rather] then to investing in the new things.”Those big brands have traditionally sold huge amounts of cars, machinery and pharmaceuticals abroad, driving economic growth and influencing government policy. However, foreign demand “has been declining for many, many months”, says Dr Klaus Deutsch, the chief economist at the German Federation of Industries (BDI).Exports to non-EU countries were down 9.2% in December compared to the same time a year earlier.Dr Deutsch explains that Germany’s recovery depends on the world’s two biggest economies, as well as domestic concerns.For exports, he says, “The question of greatest importance is whether the US economy can avoid a recession” as well as if China can overcome the many challenges its economy faces.Around 7.5m people, or 16% of the workforce, are employed in manufacturing, and nearly half of what they make is sold abroad. That gloom in the manufacturing sector is, he says, driving the pessimism amongst German consumers which “is a bit worse than in most parts of the world”. Image source, AFPImage caption, Germany needs to invest billions as it continues to switch from fossil fuels to greener energy sourcesDecember’s figures showed an uptick inflation to 3.7%, which is still lower than many other major European economies. The rate at which prices are rising means people are holding back their spending on everything from cars to furniture.It’s a sentiment that’s not hard to find amid the hustle and bustle of office workers and tourists on Berlin’s shopping hub of Friedrichstrasse.On a cold, but sunny winter’s day one man tells us that he notices higher prices everywhere from his rent to his energy bills, as well as when he goes to restaurants. “Berlin used to be a cheap city. That’s not the case anymore.” A woman tells us that for her family of five the weekly supermarket shop used to come in well under 100 euros. “Now I spend well over that,” she says. A lady who says she has a “good job and a good wage” is doing “ok”. However, she adds: “I think in general things are going to get worse.”Image source, AFPImage caption, People on Berlin’s Friedrichstrasse shopping hub were pessimistic about the economic outlookDespite the shrinking economy, the number of people in work has increased steadily over the last two years. That points to lower productivity.According to Moritz Schularick, President of the Kiel Institute for the World Economy, “Unhappiness isn’t mainly driven by the current economic situation. It is driven by a deeper cultural unease as well as uncertainty and fear. There’s a lot of angst.”That sense of negativity about the outlook is reflected in the latest GfK survey of consumer sentiment, which says crises, war and inflation are all leading Germans to save rather than spend. Image source, BloombergImage caption, Carmakers such as Volkswagen have traditionally driven the exports which have fuelled Germany’s economyMr Schularick thinks the move away from cheap Russian energy is less of a challenge that the long term issues and December’s court ruling which has forced Olaf Scholz’s government into budget cuts. “One of the lessons we’ve learned from the UK and the 1930s, is that in these situations you don’t want to antagonise parts of the population even further by making painful budget cuts because that feeds the extremes and populists.”German train drivers stage longest strike on recordGermany’s far right seek revolution in farmers’ protests German law seeks to attract skilled migrant workersEconomic discontent has helped the political rise of the far-right AfD who are seen as against immigration. Amid a labour shortage that is something which is worrying business leaders such as the CEO of software giant SAP, Christian Klein.”We are completely against any kind of extremism now, because we need to have those talents coming to us to innovate, to boost the economy. And that’s why it was time indeed, to speak up not only for myself, but for the German economy.”The AfD’s deputy leader Peter Boehringer denies his party is bad for business and says companies biggest problem is high energy costs which have been caused by bad government policy. Image source, BloombergImage caption, SAP’s chief executive Christian Klein is amongst business leaders concerned the rise of political extremism will harm Germany’s economyIf Germany’s economy is to return to growth innovation will be crucial, says SAP’s Christian Klein. Germany’s most valuable company saw the amount of money it took in grow 6% last year to $33.7bn. “Many companies actually turn to SAP, especially in macroeconomic challenging times.”He explains his company is helping its customers tackle challenges ranging from supply chains to climate change and productivity challenges caused by high inflation. “In Germany, I don’t see a decline in IT budgets. What I actually see is that business leaders want to invest because they see tech as an opportunity to overcome those challenges.” Additional reporting by Damien McGuinness in BerlinYou can watch more about Germany’s struggle for economic growth on Talking Business with Aaron Heslehurst on BBC News. Viewers in the UK can watch on BBC iPlayer from 23:30 GMT on Saturday. In other countries it will be on at 23:30 GMT on Saturday, 05:30 GMT and 16:30 GMT on Sunday and 08:30 GMT on Monday.Related TopicsEuropeUS economyGermanyEurozoneOlaf ScholzEconomyInflationGlobal tradeAlternative for Germany (AfD)China economyTradeMore on this storyGermany to cut green spending to meet budget rulesPublished13 December 2023Global economy set for weakest growth since CovidPublished9 JanuaryUS economy sees surprisingly strong growthPublished25 JanuaryTop StoriesLive. 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